Born from Dynamo Foundation, Dynamo the Good Company is a clothing and accessories brand that combines product quality with philanthropic purpose, supporting with its profits the social projects of the Foundation, first of all Dynamo Camp.
Dynamo the Good Company pursues a business model with an economically sustainable social purpose, aimed at generating profits to be allocated to the Foundation's projects, while generating new employment.
The inspiration came from the case of Newman'Own: a company for benefits set up in 1982 by actor Paul Newman, which to date has allocated over $535 million to philanthropic initiatives, demonstrating the ability to effectively combine quality business and social responsibility.
The Dynamo the Good Company line, born creating the uniforms for the staff of the Camp, is characterized by a distinctive style, suitable for dynamic activities in contact with nature and sudden weather changes. The simplicity and functionality of the garments immediately infected campers, volunteers and supporters who came home from their stop at the Dynamo Shop at CAMP with a different memory, thus contributing to spread the Dynamo style.
So the idea was born to leave the Camp with a business for the common good, consisting of a line of clothing and accessories with a high technical component, to deal with different situations in a high performance and comfortable without sacrificing the pleasure of dressing.